
During the Presidential campaign and even during the primaries, Obama’s opponents were swift to underline his relative lack of foreign policy experience and question his ability to make tough decisions. Following his election, his subsequent commitment to dialogue and the abandonment of the Bush era Manichean rhetoric these voices began to decry the Carter-esque weakness of President Obama. To critics such as Rush Limbaugh he is too soft on America’s enemies and too quick to talk where only force will be understood. To what extent, if any, are these criticisms valid?
President Obama has made it clear that he views the world through a prism almost diametrically opposed to that which coloured the thoughts of George Bush. Where Bush saw the need to assert US hegemony through overwhelming force, a fact succinctly illustrated by the label applied to the invasion of Iraq in 2003 (Operation Shock and Awe), Obama seems more motivated by the pressing need to counter the anti-American sentiment which has blossomed in many parts of the world during the past decade with dialogue and engagement. Take Iran for example, where Bush seemed only to threaten a metal fist Obama has extended an outstretched hand- albeit one that has yet to be accepted.
While dialogue and engagement were also employed during the Bush era, the six party talks involving N Korea being one such example, they seemed to take a back seat to a more abrasive approach. Following the recent N Korean nuclear test Obama has increasingly come under fire for not knowing when to change track from soft to hard power. Obama’s capacity to at once empathise and reason, lecture and enquire, reassure and challenge would seem to be of little use when confronted by the intransigence of the isolated dictator. Words carry very little, and probably no, influence at the court of Kim Jong-il. Elsewhere, Benjamin Netanyahu’s unwillingness to bend to President Obama’s will with regard to the halting of the expansion of Israeli settlements seems to be another failure of soft power when faced with a refusal to compromise.
Yet this reading of both the North Korean and Israeli case are somewhat misleading. By engaging the other four members of the six party talks the “soft” approach can still exert pressure on Kim Jong-il’s regime through the tightening of closely targeted financial sanctions and reassure its neighbours through the formulation of a cohesive contingency plan. Similarly while Mr Netanyahu may seem closed Obama’s suggestions, Obama’s speech in Cairo may well have laid the groundwork for a fundamental rethink of US policy which would force Netanyahu into making the decision between compromise and profound damage to the US-Israeli relationships. Similarly, critics of Obama’s supposed reticence to respond decisively to pressing foreign policy concerns often overlook the fact that he is sending 20,000 more troops to Afghanistan and that drone attacks on targets in the AfPak area have increased since he came to power.
The much needed paradigm shift from the ineffective and ultimately self defeating world view of Bush should be welcomed by Americans as a valuable opportunity to reverse the decline of Amerian power and influence in face of what is increasingly being called the “Asian century”. The attempt to tar Obama with the label of an overly soft President is a reduction a more complex reality. The desire to engage with countries of great importance for global stability is both laudatory and necessary. The real danger, as Gideon Rachman so astutely pointed out in a recent article in the Financial Times, is that expectations for soft power surpass realistic barometers, for as Obama himself pointed out in his speech in Cairo - words alone are not enough.
However, Obama is aware that a successful combination of both soft and hard power is integral to the formulation of the “smart power” America must exude if it is to consolidate or even maintain its influence on a rapidly evolving world stage. Thus, Obama’s efforts to reinvigorate US soft power should be welcomed and not scorned. President Obama’s foreign policy does not rest purely on eloquent speeches and empathetic sentiment but rather on a pragmatic blend of both his and America’s strengths.
If this approach is deserving of criticism, I must be missing something?